CLIENT APPROVED_ MGP Draft of Revised EOTL Deck.pptx (1)_Page_14

Target Audiences: Black Americans . African American households are key drivers of media consumption, with over 43% of their TV time spent on broadcast/cable and 41.4% on streaming. Adults 20+. This is the primary demographic for streaming and media consumption—with strong purchasing power and high engagement for shows that confront contemporary issues. Adults 40–60 . Adults 60+ (Seniors) . The demographic that frequently takes on roles as primary caregivers for aging parents, managing care, finances, and safety. Directly affected demographic—would heavily align with media about awareness, protection and prevention of elder abuse, neglect, or financial exploitation. Healthcare Professionals & Caregivers . TARGET AUDIENCE TARGET AUDIENCE Individuals working in nursing homes, assisted living, facilities, etc.

Slothique

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